About us

Hundreds of pounds of flowers wind up in the trash after every wedding, corporate event, and awards gala.


Our Story 

Our founder saw the impact of floral waste firsthand.

Repeat Roses founder Jennifer Grove used to run a boutique event design company. She created floral works of art for high-end celebrations—everything from lavish weddings and underground dinners to fundraising galas and hotel openings.

But no matter what the occasion, Jennifer saw the same problem.

The time, talent, and resources spent on eye-catching centerpieces went to waste at the end of the night, burdening landfills and contributing to climate change. Beautiful blooms were tossed out with the trash instead of being enjoyed by people who could benefit from a bouquet of their own.

Jennifer saw an opportunity to end single-use floral design, transforming her industry’s approach to waste while bringing joy to her neighbors in hospitals, nursing homes, and shelters. In 2014, Jennifer founded Repeat Roses, quickly capturing the attention of international media including Vogue, NBC Nightly News, and O, The Oprah Magazine.

Today, we’ve diverted more than 85 tons of waste from landfills and delivered more than 49,000 floral arrangements to people in need.


OUR Team 


Jennifer Grove | Founder and CEO

Jennifer is an entrepreneur and sought-after speaker on sustainability, corporate social responsibility, and mission-driven startups. An honors graduate of the Fashion Institute of Technology, she was a finalist in Project Entrepreneur, a national competition for female founders sponsored by Rent the Runway and UBS. Most recently, Jennifer was named a top-ten environmental entrepreneur by NationSwell and Toyota.



Jessica Dillon | Global CSR Partnerships Manager

Jessica goes above and beyond to help clients achieve the UN Sustainable Development Goals.



Andrea Breslin | Sales Director, West Coast

Andrea builds bridges from the world of luxury events to sustainable practices and philanthropic good.



Erin Healy | Sales Director, New York City

Erin inspires newlyweds to start their lives together with a joyful and meaningful act of charity.



Rachael W. Ristau | Sustainability & Social Impact Coordinator

Rachael combines her love of matchmaking and logistics to implement top sustainability trends.



Kathy Morello | Lead Floral Designer & National Trainer

Kathy harnesses her creativity to train and inspire others in start-to-finish floral repurposing.