adidas NYC Earth Day Celebration

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adidas Flagship Store

New York, New York

April 2019

We partnered with adidas NYC to invite customers to give back to People and to Planet on Earth Day at a Blossom Bar™ bursting with sunflowers and roses. Customers created heartfelt arrangements for delivery straight to New York neighbors in need at Hope Lodge, the Christopher House and Lifespire. The following week, we recovered the blooms for composting and recycling to ensure a meaningful and measurable zero-waste experience.

Aaron Cohn