Repeat Roses was born the day that seasoned event planner and entrepreneur Jennifer Grove witnessed an entire dumpster filled to the brim with beautiful blooms that were scarcely hours old from her client's wedding. When she realized they were headed straight to the landfill—do not pass a composting facility, do not recycle—she launched Repeat Roses.

With high-profile events ranging from Gwyneth Paltrow, Emmy Rossum, and Elena Delle Donne’s nuptials to marquis annual events including the Vanity Fair Oscars Party, SAG Awards, Kentucky Derby and NFL Super Bowl, clients trust Repeat Roses to deliver exceptional service that combines social impact and sustainability to give back to People and to Planet in a meaningful way.

Discover Repeat Roses in the news:



January 2019 | 25th Annual Screen Actors Guild Awards®

25th Annual Screen Actors Guild Awards® “By The Numbers”

January 2019 | Brides

A Black-Tie Wedding with Killer New City Views

December 2018 | 33 Voices

Jennifer Grove: Repeat Roses And The Future Of Social Business

October 2018 | LoveStories TV

The Best Way To Give Back At Your Wedding: Donate Your Flowers

October 2018 | Goop

The Wedding Party: GP X Brad Tie The Knot

October 2018 | Meetings Today

Best Smelling Booth at IMEX?: Repeat Roses and Hilton Worldwide Team Up for CSR Initiative

September 2018 | Maria Shriver - The Sunday Paper

Architect of Change of the Week: This week we recognize Jennifer Grove, founder and CEO of Repeat Roses.

September 2018 | The Knot

The Knot Dream Wedding: Newlyweds Elena Delle Donne & Amanda Clifton Paid It Forward During Their Awe Inspiring Fall Fete

August 2018 | Newport Wedding Magazine

Eco Friendly Wedding : Recycling Blooms

June 2018 | Martha Stewart

Cherry Blossoms Abound : A Charitable Baby Shower At The Brooklyn Botanic Garden

May 2018 | Pure Wow

Upcycling Your Flowers

April 2018 | Good Morning America & ABC World News

Weddings and events often have the most beautiful floral arrangements, but after the event is over, the arrangements can end up in the trash. 

April 2018 | Love Stories TV

This Couple Donated Their Wedding Flower Wall to Charity For The Sweetest Reason

April 2018 | Project Entrepreneur

Where are they now? Updates from our PE Alumnae

April 2018 | Mic

What to do with wedding flowers: This service repurposes floral arrangements for a great cause

Spring 2018 | Inside Weddings

Love Blooms

March 2018 | Refinery 29

Once your wedding is over, Repeat Roses repurposes your flowers and delivers arrangements to hospitals, shelters, and cancer treatment centers.

March 2018 | Green Matters

How The Oscars Just Became More Sustainable

Winter 2018 | NORTHEAST meetings + events

PEOPLE PROFILE Jennifer Grove of Repeat Roses finds creative ways to reuse floral arrangements.

Winter 2018 | Stone Fox Bride


January 2018 | Deadline Hollywood

SAG Awards: ‘Three Billboards Outside Ebbing, Missouri’ Wins For Film Ensemble – Complete Winners List

January 2018 | Screen Actors Guild Awards 2018

24th Annual Screen Actors Guild Awards By The Numbers

January 2018 | C. Weddings Spring 2018

Petal Cycle

January 2018 | Meetings & Conventions

Second-Hand Rose

January 2018 | Carnegie Medal of Philanthropy

It's All Good : Social Entrepreneurs are Combining Profit And Purpose

November 2017 | Inc. 

How a Focus on Sustainability Helped This Start-Up Blossom

November 2017 | Us Weekly

The Knot Dream Wedding Couple Elena Delle Donne and Amanda Clifton Are Married

November 2017 | Domino

Ways To Make Your Wedding A Chic, Charitable Affair

November 2017 | Mashable

Project Entrepreneur expands accelerator program to help more women entrepreneurs build scalable companies

September 2017 | InStyle

Innovative Ways to Recycle Your Wedding Day Flowers

September 2017 | Here Comes The Guide

After the festivities are over, what's the plan for your wedding flowers?

August  2017 | Martha Stewart

Don't Toss Your Tulips! These Florists Will Repurpose Your Flowers

July 2017 | Ag Funder News

NYC Hosts First Food Waste Fair for Exploding Food Waste Innovation, Revealing Challenges

June 2017 | Vogue

How One Brilliant Business Saves Wedding Flowers From Going to Waste

May 2017 | The Knot

Emmy Rossum Did Something Very Sweet With Her Wedding Flowers: Find Out Here

May 2017 | Observer

She's The Boss: This Female Founder Is Saving the Planet in the Most Beautiful Way

May 2017 | New York Post

Twice As Nice

April 2017 | Project Entrepreneur // Rent The Runway & UBS

Meet PE Finalist Jennifer Grove, Founder & CEO of Repeat Roses 

April 2017 | Business Wire

Rent the Runway Foundation and UBS Announce Winners of Project Entrepreneur 2017 Venture Competition

March 2017 | Cheddar TV

Repeat Roses Founder Jennifer Grove Talks Recycling Flowers

February 2017 | Vanity Fair

Oscar Party Report: Emma Stone, Matt Damon, Jimmy Kimmel, and More Let Loose: Inside the world’s most famous party on Sunday evening.

January 2017 | The Flair Index

Name To Know: Jennifer Grove of Repeat Roses

December 2016 | Avenue

Give Back. Repeat. Everything Will Come Up Roses.

December 2016 | Guest of a Guest

How To Be The Least Boring Person At The Party: Flaunt Your Insider Knowledge

November 2016 | O, Oprah Magazine

How one woman is nipping a floral fiasco in the bud.

October 2016 | Peter Greenberg

Peter Greenberg Worldwide radio show: InterContinental Hotel Barclay New York

September 2016 | BizBash

Petal Passing

August 2016 | Town & Country

The 2016 East Coast Open Polo Championship Is the Perfect Way to Spend Your First Fall Weekend: Hats, ponies, and champagne, anyone?

August 2016 | USA Today

Wedding flowers are being reused for pure happines

July 2016 | Meetings.Net

Don’t Trash Those Centerpieces!

June 2016 | Hotels

Iconic NYC hotel partners with Repeat Roses

May 2016 | NBC Nightly News

Repeat Roses Gives Trashed Wedding Flowers A Second Chance 

March 2016 | Pop Sugar

What This Company Does With Old Wedding Flowers Will Make Your Heart Burst

March 2016 | AOL.

'Repeat Roses' gives leftover wedding flowers back to the community

March 2016 | Huff Post Weddings

Former Event Planner Found A Genius Use For Trashed Wedding Flowers

February 2016 | Upworthy

A company found the best way to get the most from your wedding bouquet. 

February 2016 | Martha Stewart Weddings

How To Repurpose & Donate Your Wedding Flowers

December 2015 | CBS 2

Repeat Roses Brings Smiles To Faces Using Repurposed Flowers

May 2015 | Style Me Pretty

Green + Gold Modern Washington DC Wedding



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